Frequently asked questions

Over the years, I’ve come to realize that the Master of ceremonies profession is very much misunderstood. I often have to demystify the profession (and how much it costs to hire a professional 😉)

With this in mind, here’s a little Q&A about aspects of the profession.

What’s the difference between a host and a Master of Ceremonies (MC)?

There is some overlap, but a Master of Ceremonies mostly focuses on protocol and respecting a set schedule. A host has a bit more leeway, playing a more interactive, dynamic, and often creative role.

Hosts might also be asked to lead interviews, manage panels, interact with the audience, or moderate panel discussions. MCs follow a more scripted, pre-established schedule.

However, both positions are there to simplify your tasks, highlight the guests, and emphasize the content.

What role does a host play at corporate events?

The host is responsible for making the event more dynamic, capturing the audience’s attention, and ensuring the fluidity of the program while respecting the allotted time.

Before an event, the host should clarify event’s objectives, it’s expected audience, and the key messaging. Hosts also introduce panellists, facilitate transitions, and interact with participants to create an engaging experience.

They may also be responsible for managing question periods, acting as moderator for panels, and conducting interviews. The host is both the guiding thread and the face of the event.

Why hiring a professional host makes all the difference

Skilled hosts turn everyday events into memorable experiences. They encourage participation, support the panellists, and ensure the event leaves a long-lasting and positive impression on the attendees.

They are responsible for respecting the schedule, supporting CEOs and speakers, and allowing them to give the best they have to offer.

What kinds of events are best suited to a host?
  • Conferences and symposiums
  • Panels of experts
  • Onstage interviews
  • Galas and awards ceremonies held by associations and corporations, as well as governmental and municipal meetings

Hosts tailor the format to suit audiences … from boards of governors to the centre stage.

Does Katerine-Lune host events in both French and English?

Yes, she is bilingual, intermediate level in Italian, and has a good understanding of Spanish too! More importantly, and language aside, she understands how to adapt her vocabulary to suit her audience.

What kind of training and professional development are best suited for becoming a host?

While there is no one-size-fits-all solution, most would agree that several paths are best suited to being a host:

  • Training in communications, journalism, and public relations
  • Media experience (radio, television)
  • Training in the dramatic arts
  • Relevant professional experience, especially when complemented by training in public speaking
  • Specific training in events

It is worth noting that, in my experience, all the hosts I’ve worked with have shared the same professional journey as me with several years of experience in television and journalism. This background provides the skills needed to manage content, be comfortable in front of the camera, and a good understanding of the technical aspects of the profession.

What are the essential qualities of a professional events host?

A good host has excellent hard and soft skills. They have the know-how and composure.

Know how:

  • Excellent oral expression and a rich vocabulary
  • The skills required to manage the unpredictable and to think on their feet
  • They have an excellent grasp of culture and, ideally, knowledge of the sector in question (they don’t always need to be an expert in the field, but they need to have done proper research and preparation).

Composure:

  • A strong stage presence and natural charm
  • An excellent ability to listen and adapt
  • The ability to remain neutral while being engaging
How do you manage customer service as a host?

While the time I spend onstage is significant, 50% of my work is actually in customer service. As soon as I’m contacted by event organizers for a project launch, we become a team. I want the event to be a success just as much as they do.

We discuss, we exchange, and I help them to think through the tiny details, and I always do my due diligence to find out more about the audience.

One thing never changes, however, my respect for what I “owe” to the people who are travelling to the event. I need to be at my best, have plenty of energy and goodwill and make sure to actively listen.

What is my preparation process?

Here are the broad strokes of how I prepare:

  • Discovery call (goals, audience, messaging)
  • The common thread (scheduling, timing)
  • Rereading and practising the MC texts
  • Researching the subject and getting an understanding of the audience
  • Anticipating possible questions and challenges
How to manage technical challenges and delays:

After hosting over 300 events since 2020, as well as 20 years of on-camera television experience, Katerine-Lune has mastered the unpredictable. She is always well prepared and has a backup plan.

If a projector fails or a panellist is running late, she knows how to keep the audience engaged and stress-free.

Preparatory work with panellists, CEOs, and experts

A preliminary meeting is always helpful. As soon as they arrive onsite for the event, Katerine-Lune is there to help them feel at ease onstage so they can be the best versions of themselves.

Are you comfortable with virtual and hybrid events?

Katerine-Lune has hosted dozens of hybrid and virtual events during the pandemic and has several years of experience in hosting live television shows.

Collaborating with the sound/AV team

Katerine-Lune works hand-in-hand with the technical teams to ensure that the event is as fluid onstage as it is behind the scenes.

How to choose a host for your event:

Here are some important considerations when choosing an event host:

  • Experience and references: Look over their previous event work and ask for testimonials or videos.
  • Adaptability: Make sure they know how to adjust their tone to match your business’s values. For example, some celebrities would prefer the spotlight to be on them rather than the event.
  • Natural charm: A good host captures the attention while remaining true to themselves. They are warm and have an excellent rapport with others.
  • Mastery of the technical tools: A good host has mastered all the technical elements of being onstage and virtual platforms.
  • Preparatory meeting: Don’t hesitate to ask a potential host for a preparatory meeting to make sure they are the right fit. They have to be a good match for you. You’ll be working together for several weeks under stressful situations so having a good rapport right from the get-go is essential!
How much does an events host cost?

Rates for hosting an event varies depending on several factors:

  • Their level of experience and notoriety: The better known and more experienced a host, the more it will cost.
  • The type and duration of the event: A full day will cost more than a half-day. Weekends and events being held outside the province may entail additional cost.
  • The complexity of the event: How many panellists are there, the type of format, etc.
  • The amount of preparation required: Some events require several days of preparation which are billable. Research on technical or specialized topics may also increase the cost.
  • Specific expertise: A bilingual host, or one with a wealth of experience in the sector will be more expensive. Does it require specific skill sets such as moderating a complex debate or being a participating host?
  • Additional fees: Travel, lodging, and meals are generally additional charges. Preparatory meetings may also be charged separately. If the host also has to provide personal equipment that may also be at an additional cost.
  • Seasonality and availability: Busy periods such as the end of year, and large venues may entail a more expensive rate. Last-minute requests may often be charged at a higher rate.

Some hosts calculate their charges based on an hourly rate while others have might have a minimum rate for each day of an event regardless of the event type,

Price ranges for a typical day of work for an MC:
(Information found on a website from France but it is similar to Québec pricing)

  • A beginner or semi-professional host: Between $750 and $2,000 per day
  • An experienced professional host: Between $2,000 and $4,500 per day
  • A renowned or specialist host: Between $4,500 and $7,500 per day
  • A celebrity or media personality: Starts at $7,500 and can range up to tens of thousands of dollars. Some Québec comedians ask over $35,000 for a single hour of their presence at a convention!

Tips for optimizing your budget:

  • Reserve your host well in advance
  • Be specific about your expectations and needs to avoid any surprises
  • Discuss your budget openly with the host to see if you can come to an arrangement
  • Ask for a detailed estimate including all the fees

The host can often be a significant investment but is also one of the single most important factors that make the difference between a successful event and an exceptional event.

Where is Katerine-Lune willing to travel to host events?

Across all of Québec and elsewhere depending on the event.

Will there be a contract?

Yes. The contract includes the deliverables, image rights, and conditions for cancellation. It keeps everything simple and comfortable for everyone.

A little bonus: My most important advice

As soon as you have the date and the location reserved, start looking for your host.

Many hosts find themselves leading the same events year after year and we may be booked as far as two years in advance. The sooner you can reserve your host; the more options are open to you for different candidates.